A new social media campaign has been launched to encourage people to #StandUpForCask and support cask beer and the industry as a whole.
From 19th July to 1st August, everyone from brewers to maltsters, hop growers, pubs, and cask beer fans are asked to post photos and messages on social media to share their love of cask beer and why it means so much to them.
Paul Nunny, chair of Cask Matters group says – “Cask has been all but lost during the past 18 months, and it now needs a huge injection of support if a choice of beers on the bar isn’t going to become a thing of the past.”
The importance of championing cask beer has never been greater. According to a recent report*, cask beer was responsible pre-pandemic for 72,500 jobs. Then lockdowns saw 87 million pints, worth more than £300 million, being poured down the drain. With them went a whole load of jobs across the supply chain and a huge contribution to the UK and local economies in terms of revenue and taxes.
“The pandemic has understandably seen an upsurge in-home deliveries and click and collect. But you can’t buy pub atmosphere in a supermarket. Ditto for fresh cask beer. These are two of the things that can’t be packaged up and sold as a commodity; two of the things that make pubs special. That’s why we are urging everyone with the slightest vested interest in cask to now be all hands to the pump and to Stand Up For Cask. Let’s together reach those millions of potential cask drinkers and remind them why they should mosey down to the local to sip, savour and enjoy a pub-fresh beer” Paul says.
Get involved
Use the #StandUpForCask hashtag on your social media posts of great cask beer (don’t forget to tag the brewery and pub in, too!)
Encourage your favourite cask breweries and pubs to join in, too
More info
For any businesses wanting to join in StandUpForCask, there are content planners as well as frames and images to use on social media – check out the Cask Ale Week website here.
Cask beer fans can also discover their new favourite North East brewery using our dedicated brewery directory.
Join in the campaign using the #StandUpForCask hashtag, and follow its progress via Cask Ale Week social media:
*All Party Parliamentary Beer Group